Many businesses feel pressure to 'do something with AI' without a clear idea of what that means. The most useful starting point is not a tool — it's a problem your team already experiences.
Look for repeated, text-heavy work
Good early candidates tend to involve reading, sorting, summarising or answering similar questions over and over. These are tasks where AI can assist while a person stays in control.
Start small and measurable
Pick one workflow, define what 'better' looks like for your team — time saved, faster responses, fewer errors — and test against that. Expand only once it's clearly working.
Connect it to your information
AI is far more useful when it can draw on your own policies, products and records rather than generic knowledge. How that connection is designed matters as much as the model itself.